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PIVARA
BEČEJ |
Bačka je vekovima bila
poznata po proizvodnji piva. Posle proterivanja Turaka
sa ove teritorije, u 47 opština Bačke županije osnovano
je čak 17 pivara. Prvi pisani podaci o bečejskoj Pivari
datiraju iz 1754. godine. Recepture za spravljanje piva
su se sa generacije na generaciju poboljšavale, a
majstori za kuvanje piva su svoja stručna znanja
usavršavali u Češkoj i Nemačkoj. Neke od tih receptura
su se zadržale do danas - način spremanja nadaleko
čuvenog Bečejskog crnog piva u osnovi se nije menjao
više od 100 godina.
Osnovni proizvod je pivo - svetlo
i tamno, komercijalno nazvano "OLD GOLD". Godišnji obim
proizvodnje je oko 250.000 hl (50 miliona boca). Prodaja
se odvija direktno iz Pivare, kao i preko distributivnih
centara koji se nalaze u Beogradu, Novom Sadu, Subotici,
Kikindi, Kragujevcu, Vrnjačkoj Banji, Kruševcu, Nišu,
Požegi, Medveđi, Majuru, Vrbasu i Bjeljini. Po
kapacitetu, Pivara Bečej spada u red srednjih pivara u
Srbijii.
Prošle godine plasiran je nov brend -
"GERBER'S OLD GOLD" - svetlo i crno pivo u ambalaži od
0,33 l, ekskluzivno pivo proizvedeno u ograničenim
količinama od najkvalitetnijih svetskih sirovina. Ove
godine "Gerber,s" se pakuje u novo pakovanje - six pack
- karton od 6 boca, što je novost u našoj
zemlji.
Sokovi "KLUB OLD GOLD". su rađeni prema
najstrožim svetskim standardima, bez veštačkih boja i
aroma, u skladu sa propisima IOFI (International
Organisation of Flawours Industry - Međunarodna
organizacija proizvođača aromata) i WHO (World Health
Organization - Svetska zdravstvena
organizacija).
Posebnu priču predstavlja MALTEX -
koncentrovani sladni ekstrat. Radi se o proizvodu koji
svojim izgledom podseća na med, a zanimljivo je da je
sadržaj minerala i vitamina nekoliko desetina puta veći
u odnosu na med.
Što se tiče plasmana proizvoda
Pivare Bečej, do sada nije bilo nekih problema. U sferi
poslovanja koja se odnosi na odnose sa javnošću, cilj
nam je da pomognemo manifestacije, koje promovišu
vrednosti kojima i mi težimo. Dakle, ne insistiramo na
skupovima čija je osnovna odlika masovnost, nego se
okrećemo kvalitetu. Stoga su Novosadski OLD GOLD Jazz
festival i Pivara Bečej, po našem skromnom mišljenju,
dobra kombinacija kojom svi zajedno dobijamo.
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K C N
S
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BECEJ
BREWERY |
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Backa has been known for centuries as a
centre of beer production. When the Turks were expelled
from this territory in 48 perishes in Backa as many as
17 breweries. The first written records about Becej
Brewery date as far as 1754. The recipe for beer brewing
was improved for generations, and the brewers
specialised in Germany and Hungary. Some of the recipes
have remained in use to this day - the brewing process
for dark beer production has not been significantly
altered for more than a hundred years.
The main
product is beer - light and dark. Its brand name is 'OLD
GOLD'. The annual production is about 250 000 hl (50
million bottles). We sell directly, at the Brewery, as
well as through distributive centres in Belgrade, Novi
Sad, Subotica, Kikinda, Kragujevac, Medvedja, Majur,
Vrbas and Bjeljina. According to its production capacity
it is grouped in the class of middle-sized breweries in
Yugoslavia.
During 2002 a new brand has been released
- GERBER'S OLD GOLD - dark and light beer in 0,33 l
bottles, exclusive beer that is made from the highest
quality ingredients, and produced in limited quantity.
In the new additional range of production, a
production of syrup and soda has started under the same
name: 'Old Gold Club'. The soda is manufactured by the
world's highest standards with no artificial colours and
flavours, and in accordance with the IOFI (International
Organisation of Flavours Industry) and WHO (World Health
Organisation) regulations.
MALTEX presents a whole
different story. It is a concentrate of malt extract.
This product is visually similar to honey but it
contains several times more vitamins and
minerals.
The marketing of our products has never
presented a problem. In he metters concerning Public
Relations, we tend to help those manifestations that
charish the same values as we do. That is why we do not
insist on the gatherings with mass character, but we
turn to events of quality.
Therefor, in our opinion,
Novi Sad Old Gold Jazz Festival together with Becej
Brewery presents a winning
combination. | |
