NOVOSADSKI OLD GOLD. J.A.Z.Z..FESTIVAL 2003 I PIVARA BEČEJ

PIVARA BEČEJ

Bačka je vekovima bila poznata po proizvodnji piva. Posle proterivanja Turaka sa ove teritorije, u 47 opština Bačke županije osnovano je čak 17 pivara. Prvi pisani podaci o bečejskoj Pivari datiraju iz 1754. godine. Recepture za spravljanje piva su se sa generacije na generaciju poboljšavale, a majstori za kuvanje piva su svoja stručna znanja usavršavali u Češkoj i Nemačkoj. Neke od tih receptura su se zadržale do danas - način spremanja nadaleko čuvenog Bečejskog crnog piva u osnovi se nije menjao više od 100 godina.
Osnovni proizvod je pivo - svetlo i tamno, komercijalno nazvano "OLD GOLD". Godišnji obim proizvodnje je oko 250.000 hl (50 miliona boca). Prodaja se odvija direktno iz Pivare, kao i preko distributivnih centara koji se nalaze u Beogradu, Novom Sadu, Subotici, Kikindi, Kragujevcu, Vrnjačkoj Banji, Kruševcu, Nišu, Požegi, Medveđi, Majuru, Vrbasu i Bjeljini. Po kapacitetu, Pivara Bečej spada u red srednjih pivara u Srbijii.
Prošle godine plasiran je nov brend - "GERBER'S OLD GOLD" - svetlo i crno pivo u ambalaži od 0,33 l, ekskluzivno pivo proizvedeno u ograničenim količinama od najkvalitetnijih svetskih sirovina. Ove godine "Gerber,s" se pakuje u novo pakovanje - six pack - karton od 6 boca, što je novost u našoj zemlji.
Sokovi "KLUB OLD GOLD". su rađeni prema najstrožim svetskim standardima, bez veštačkih boja i aroma, u skladu sa propisima IOFI (International Organisation of Flawours Industry - Međunarodna organizacija proizvođača aromata) i WHO (World Health Organization - Svetska zdravstvena organizacija).
Posebnu priču predstavlja MALTEX - koncentrovani sladni ekstrat. Radi se o proizvodu koji svojim izgledom podseća na med, a zanimljivo je da je sadržaj minerala i vitamina nekoliko desetina puta veći u odnosu na med.
Što se tiče plasmana proizvoda Pivare Bečej, do sada nije bilo nekih problema. U sferi poslovanja koja se odnosi na odnose sa javnošću, cilj nam je da pomognemo manifestacije, koje promovišu vrednosti kojima i mi težimo. Dakle, ne insistiramo na skupovima čija je osnovna odlika masovnost, nego se okrećemo kvalitetu. Stoga su Novosadski OLD GOLD Jazz festival i Pivara Bečej, po našem skromnom mišljenju, dobra kombinacija kojom svi zajedno dobijamo.
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OLD GOLD

 



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BECEJ BREWERY
Backa has been known for centuries as a centre of beer production. When the Turks were expelled from this territory in 48 perishes in Backa as many as 17 breweries. The first written records about Becej Brewery date as far as 1754. The recipe for beer brewing was improved for generations, and the brewers specialised in Germany and Hungary. Some of the recipes have remained in use to this day - the brewing process for dark beer production has not been significantly altered for more than a hundred years.
The main product is beer - light and dark. Its brand name is 'OLD GOLD'. The annual production is about 250 000 hl (50 million bottles). We sell directly, at the Brewery, as well as through distributive centres in Belgrade, Novi Sad, Subotica, Kikinda, Kragujevac, Medvedja, Majur, Vrbas and Bjeljina. According to its production capacity it is grouped in the class of middle-sized breweries in Yugoslavia.
During 2002 a new brand has been released - GERBER'S OLD GOLD - dark and light beer in 0,33 l bottles, exclusive beer that is made from the highest quality ingredients, and produced in limited quantity.
In the new additional range of production, a production of syrup and soda has started under the same name: 'Old Gold Club'. The soda is manufactured by the world's highest standards with no artificial colours and flavours, and in accordance with the IOFI (International Organisation of Flavours Industry) and WHO (World Health Organisation) regulations.
MALTEX presents a whole different story. It is a concentrate of malt extract. This product is visually similar to honey but it contains several times more vitamins and minerals.
The marketing of our products has never presented a problem. In he metters concerning Public Relations, we tend to help those manifestations that charish the same values as we do. That is why we do not insist on the gatherings with mass character, but we turn to events of quality.
Therefor, in our opinion, Novi Sad Old Gold Jazz Festival together with Becej Brewery presents a winning combination.

NOVI SAD OLD GOLD. J.A.Z.Z..FESTIVAL 2003 & BECEJ BREWERY
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